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PBS Standards

Inclusive Language

Resources and guidance on using language in your reporting and storytelling that is consistent with the core principle of Inclusiveness in the PBS Editorial Standards :

Watercolor image with the text Inclusive Language Guidelines

Inclusive Language Guidelines

PBS member station GBH has developed a guide for communicating about people accurately and sensitively. "Words can make the difference between forging trust or creating distance," the guide states.

Capitalized letter B on chalkboard

Capitalizing 'B' in Black

In evaluating the use of language when covering race, major media organizations, including PBS, have decided to capitalize “Black” when referring to people in a racial, ethnic, or cultural context.  This article examines the thinking behind this change.

SAY IT LOUD is a PBS Digital Studios series that celebrates Black culture and history.  The episode "Are You 'Black' or 'African American?'" explores how people identify when asked about race.

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